beginning in the middle
Oftentimes the best stories told start in the middle. This is exactly where we find ourselves right now, somewhere in the middle of our beginning. We thought it might be nice to start offering some updates in word, just as we have been doing with images on our social media accounts.
On March 25th, we took a trip down to the permitting office and finally picked up the documents that will allow us to finish the construction and remodel of our physical space on Broadway. To say this was a process that tested our capacity for patience would be an gross understatement. However, those permits are now posted and contractors are coming in to install plumbing, electrical, heating/cooling, and another entryway into the back of the building. While these folks are coming in and out doing their work, the boys are still hard at work refinishing the beautiful hardwoods, the rustic brick, adding drywall to cover damaged plaster, and painting the space to make the tavern and commons as inviting as possible. It has been a long journey since we first signed the lease in September, but there is now a sliver of light at the end of the tunnel. We're still hopeful for a spring opening, but it'll definitely be more late spring at this point. Keep those fingers crossed.
Not only was the permitting process through the city of Asheville an exploration in learning (and unlearning) what we did not know, but also the process for being a brewery on the federal level. We thought we had done the thorough searches necessary to determine if Habitat Brewing would be a viable option. We love the name and it is core to our identity and we felt fortunate that no other brewery in the country had that name yet. What we didn't know was that our lovely trademark and patent office doesn't just consider breweries or other beer companies, they lump together all alcohol. And wouldn't you know, there is a winery in another country that uses the term 'habitat' on one of their labels. So, with that new knowledge, our process for federal applications slowed to a halt until we can hear back from this other company about the ability to use the name as well. In the meantime, we have looked at alternatives that keep us with the identity of Habitat, but legally will protect us and get us the trademark we need to move forward as a brewery. It has been trying and frustrating, but will also give us the time to hone our craft and recipes after we open and just serve some of the other great craft beer in this town.
While all of this has been going on in the background, we have been excited to get to know our neighbors better and start working on the partnerships that will help us create the kind of healthy habitat we've envisioned for the Five Points neighborhood we are located in. We are grateful for the excitement others have shared with us about our opening and not only the neighborhood has made us feel welcome, but the brewing community in Asheville as well. We can't wait open our doors and hear your stories, what you are passionate about, and what your dreams are. We can't wait see what we all create together in a shared space. We can't wait for the conversations that will take place that will shape the reality of our neighborhood and city in the coming weeks, months, and years. Thank you all for being on the journey with us!